Tag Archives: PointofPurchase

Packaging

Let packaging sell your products

The old expression “you can’t judge a book by its cover” isn’t really true when it comes to packaging. The truth is, packaging design matters more than you might think. It’s the first thing a buyer sees.  It can make or break that first impression and convey the trust needed to consummate the sale.

The right packaging can tell a customer “this is exactly what I need!”

 Great packaging can be the silent salesperson constantly at work to convince customers that the product they just glanced at is exactly what they need. Regardless of being surrounded by competitive products, the right packaging can convey a clear message that gives the customer the information they need so they can make a quick decision. It can make your product stand head and shoulders above the rest on the shelf. The right packaging confirms a successful marketing approach that results in selling more units and leading to a long and profitable product life in the retail world.

 Packaging should always tell your product’s story.

 The real power of great packaging lies in its ability to provide a connection to customers. After all, humans desire connecting and communicating with others. We thrive on it.  In choosing a packaging design, it’s important to recognize this need for connection and that you are dealing with people.

Packaging design is the medium through which you can connect with customers and tell your product’s story. Using text and images, you can tell your customers WHY your company came to be, WHAT needs your product fulfills and HOW it can benefit the customer. The message is ultimately about explaining the value proposition – how the product will add value to their lives. The right text and design will go a long way towards making the product well-received by your target audience.

Midwest Graphics has in-house design professionals that can take your packaging ideas from conceptualization to proofing. We take the guesswork out of what the finished design will look like by providing you a 3D PDF modeling of your carton before sending to print. You will know how the design will look as an individual unit and in bulk shipments.

Digital Printing, Displays, Packaging

DIGITAL PRINTING – Opening a World of Customized Options in Packaging.

We all know that computer technology has affected just about everything we do.  It’s hard to think of any facet of society that hasn’t been changed by computers and its tethered partner, the internet. This is certainly true in printing, where offset printing is increasingly giving way to the flexibility and convenience of digital printing.

Digital printing fits today’s multichannel marketing approach 

Businesses today can no longer depend on face-to-face customer interaction with their in-store product(s). Computers and smart phones have opened multiple channels.  These channels allow consumers to view products and make buying decisions with just one quick look.  The packaging and displays have to tell a story fast.

Increasingly, the first contact a buyer has with a product is online. This virtual contact is often quick, so it’s critical the right content is used to package the product in an attractive, attention-grabbing way. A business should strategize about which elements they want to stand out in the product’s online packaging. As important as the packaging is to a product’s brick-and-mortar location, it’s  important that the online images similarly package the product in an attractive way.

Digital printing allows for personalized packaging.

By leveraging the data already available on its customers, a business can use digital printing to their advantage by personalizing their packaging. Perhaps the business could promote a loyalty program and offer coupons as inserts in their packaging within a geographical area. If the campaign isn’t working, digital printing offers the flexibility to make campaign changes easily and quickly.

Digital printing allows you to match the packaging to the location.

Digital printing can personalize the packaging to best-fit the location where the product is being sold. For example, if the product is sold in traditional grab-and-go locations such as convenience stores or mall kiosks, digital printing allows the flexibility to package the product using bold, attention-grabbing design.

More detailed information in the packaging can be printed for those locations such as department stores where leisure shoppers may appreciate a closer examination of the packaging.

In summary, digital printing allows a business the flexibility to customize one packaging for online presentation and another packaging for buyers examining the product face-to-face in a store. This form of printing also allows for aligning the packaging to a geographic location.

Midwest Graphics is a leader in the direct digital printing and design  services for the packaging industry. While digital printing is relatively new, we have over a century of experience in printing and graphics. From conception to production, the Midwest team can help bring your product packaging and displays to life with the flexibility and cost-savings you want.

 

 

 

Displays

Three rules to follow when designing a SHOW-STOPPING POP DISPLAY

First impressions are powerful. 

Humans are somewhat fickle animals. Most of us have a tendency to quickly judge what we see as being attractive, mundane, or even repulsive.

We can’t help it!

Behavioral scientists tell us that we are subconsciously readily attracted to certain colors over others. And, that our minds process visual information instantly. This means there are subtle, but instant, emotions at play with shoppers as they walk down an aisle and spot a POP display that speaks to them.

For this reason, it’s important that companies design their POP displays with all the bells and whistles necessary to instantly engage, inform, and persuade their target consumer. While that requires some soul searching and creative finesse, our designers at Midwest Graphics can help. With years of experience in designing eye-catching POP displays, we have a pretty good understanding of what works and what doesn’t.

Here’s three basic rules to follow when designing a display:

1. The POP should stop them in their tracks!

 Any POP display must have a WOW factor that makes the busy shopper want to stop and look. It simply must have magnetic appeal. This is where the right signage and design will help set the display apart from the surrounding clutter while adding ambiance to the consumer’s shopping experience.

2. The POP can be LOW COST while ENGAGING.

Making your POP display unique doesn’t necessarily mean it has to be expensive. Midwest Graphics offers many material options at different price points for designing attractive displays. There are many ways to design a great POP at a reasonable cost that will result in a show-stopping, captivating display. As a B2B or B2C designer, we can help you develop a display that will catch your customers’ attention and increase sales while staying within your budget.

3. The POP must SHOUT an impactful story.

Any POP display must draw in the customer quickly. Using branding tenants such as your logo and the right color palette, you should display your product in such a way that it propels buyers to pick it up and examine it. While you may not always have control over where the POP display is placed by a retailer, strive for the gold location of aisle end caps. Impactful displays require smart graphics and copy that simply, but effectively, explain how the product will solve a problem or will satisfy a need of the buyer.

Midwest Graphics in-house designers have years of experience designing custom POP displays.  We handle everything from prototypes and mock-ups to production, assembly, packing and drop-shipments.

 

 

 

 

Digital Printing

DIGITAL PRINTING – offering a low-cost alternative for attractive and flexible packaging design.

Packaging can play a critical role in establishing a product as a brand differentiator, resulting in something functional, attractive and memorable to the consumer. Such was the experience of Mr. Dog, a purveyor of quality products for dogs. They used digital printing to enhance their packaging and create a comprehensive brand experience in the crowded dog market.

 Mr. Dog wanted consumers to “experience” their brand through distinctive packaging.

The goal of Mr. Dog’s packaging was to give both in-store and online customers a brick-and-mortar experience through unique packaging design. As company founder Matthew Morris explained, “packaging became a primary component of communication – our silent salesmen.”

After developing a creative packaging design, Mr. Dog made a regretful decision. In an effort to save on printing costs, they decided to print a single, large run of packages. It was a mistake resulting in 3,000 unused boxes sitting in a warehouse while the business struggled to learn more about its market. The money tied up in the large print run meant less money available for other areas, such as new product research and development.

DIGITAL PRINTING provided the solution needed.

Mr. Dog realized their mistake and turned to digital printing technology for the solution. Instead of pre-purchasing large quantities of packaging to save money, the company began using digital printing for short runs and use the savings to invest in other key areas of product development. This simple change enabled the company to launch new products quicker since the print-production time was shortened.

The company is now using some 20 different made-to-fit packaging systems to accommodate the variety of products offered. There’s been a boost in customer loyalty with a higher percentage of repeat customers than new customers. There’s also been an increase in sales of 60-70% at the retail level.

Midwest Graphics is ready to handle your digital printing needs with no minimum quantities required.

You, too, can enjoy the advantages of using digital printing similar to those encountered by Mr. Dog. Regardless of the size or scope of your project, Midwest Graphics can help bring it to life. From one-off print jobs to lots in the hundreds or thousands, no job is too big or too small.

Whether you have an existing concept or no art at all, our team of designers and computer operators can handle your artistic and structural design requirements. Contact us to start saving on your printing costs today.

 

Displays

Think you can’t afford a POP display? Think again!

At Midwest Graphics, our in-house design team talks to companies  daily about the best ways to package and display their products in retail. While the client may be thinking about using POP (point of purchase) displays to showcase and sell the product, they may be reluctant because of budgetary concerns. They just don’t feel the numbers add up to warrant the expense associated with the POP.

From our experience, the question the client should really be asking themselves is whether their avoidance of using POP displays are causing them to lose sales and, if so, how much?

POP’s boost sales

 Marketing statistics show POP’s have been proven to dramatically boost product sales. An average boost is in the range of 20%! And, POP displays don’t have to cost an arm and a leg.

 POP costs can be minimal

POP costs can be controlled in a variety of ways. Ordering the displays well in advance and in bulk can help.  Also, the costs of the material used in the POP display varies greatly, offering options for tight budgets. Choose from wood, metal, or cardboard. And, the quantity of POP’s ordered affects overall costs, with the per-unit price dropping as the quantity manufactured rises.

All information should be gathered before deciding on POP displays

At Midwest Graphics, we have many years of experience in designing POPs.  Our design team can accurately estimate your expense and take the guesswork out of the decision-making process.

In the final analysis, it’s all about placing your product within your customer’s view and letting the POP help sell it for you.

 

Any POP is going to be cheaper than placing ads on television! And, POP’s help in selling the product in that critical first 4 seconds of viewing. That’s the time most buyers take in deciding whether to pick up your product or pass it by!

At Midwest Graphics, our design team will help you design a POP display within your budget. Then, watch your product get the attention it deserves and watch your brand grow!

Packaging

Our eight tips for designing a great package!

At Midwest Graphics, we have our own design group dedicated to assisting our clients in the development of the perfect packaging for their products. With knowledge accumulated over many years in the printing business, these designers follow tried and true rules to achieve the best packaging to drive business and meet the client’s needs.

Simply put, great packaging design is the result of following certain guidelines.  We offer the following tips:

  1. Know your audience

You HAVE to know who you will be selling to, before any packaging design can take place. If your product is being sold primarily to teenagers, the design will probably be different from a product sold to men who are 55+ do-it-yourselfers.

  1. Zero in on benefits

While features of a product can be mentioned in the packaging design, it is the benefits that resonate with buyers. Highlight these prominently.

  1. Two ideas are better than one

The design options for packaging should include multiple choices. Show them to prospective buyers and get their opinion as to which is most appealing.

  1. Balance package design against the cost of your product

The last thing you want to do is overspend on packaging design relative to cost of the product. You should strive for a design that stands out, but the shape and size has to be easily displayed on shelves.

 5. Pay attention to what the competition is doing

Know what competitive products will be displayed alongside of your product. What is the shape and size of their packaging? You can then design your package to fit in, yet stand out.

  1. Pay attention to your other family of products

If the design is for a product that is part of an additional line of products, maintain a consistency in branding and color schemes and possibly even copy.

  1. Understand the shopper experience you desire

Do you want your customer to be able to touch your product, or is it going to be sealed? If a tactile experience is desired, a die cut window in the package may be appropriate.

  1. Realize your package is your billboard

Regardless of the size of the package, focus on strong selling copy mentioning features and benefits. Photos are also a great way to tell a story, build a brand and create a mood.

At Midwest Graphics, we have lots of ideas for designing that perfect packaging.

Digital Printing

Digital Printing – the BFF of any small business!

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Any small business needs to practice a strategic approach to the marketing of its products and services.  After all, the budget may be limited and business owners want to get the most bang for their buck.

But, advertising can be an expensive proposition!

Television and radio ad costs can eat up budget dollars quickly. Then, there’s also the nagging concern whether such ads will be effective in reaching the select audience you want to reach at the right place and time.

 Digital printing has emerged as one of the most effective mediums and can help improve the bottom line of any business. 

 Increasingly, small business owners are making digital printing their advertising medium of choice. You might say, it’s become their marketing budget’s BFF (best friend forever)!

“Why is digital printing such a popular choice for advertising,” you ask?

Three reasons stand out:

  1. Digital printing offers a cost-effective solution to squeeze the most out of marketing dollars

We’ve already said that television and radio advertising can cost a fortune.  And, the same is true for billboard advertising. Online advertising is only as effective as the number of people that it reaches (SEO) and takes time to build viewership.

Digital printing, on the other hand, is cost-effective and convenient. You can strategically print only the quantities you need. There isn’t the minimum order requirement often encountered when using the more expensive offset printing process.

At Midwest Graphics, we handle the digital printing needs for your business regardless of the size. From one print job to lots in the hundreds or thousands, no job is too big or too small.

  1. A plethora of choices exists in digital printing

With digital printing, print advertising means a variety of options far beyond just flyers and business cards.

Midwest Graphics can digitally print to multiple substrates (multiple paper types) onto brochures, packaging, letterheads, posters, banners, POP displays, etc.

 Digital printing is high-quality. At Midwest Graphics, our digital printers churn out high-end prints comparable in quality to lithographic printers.

  1. Digital printing is efficient

 You can thank computers for the efficiency available in digital printing!

Contrary to the tooling set-up time associated with traditional printing methods, digital printing is fast and efficient. You can call Midwest Graphics, order your high-quality prints and receive them within hours!

When time is of the essence, Midwest Graphics has the equipment, the quality control, and the expertise to deliver your product the way you want it.

 If you are a small business not currently using digital printing, give us a call. We’re sure it can easily become your marketing department’s BFF!

Packaging

How to make your customers experience a “love affair” with your packaging!

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We’ve said it before, but it bears repeating…the packaging of a product plays a critical role in the customer being attracted to the product!

Various studies have shown that packaging accounts for about 70% of initial first impressions.  And it’s in those first few seconds that the decision is made to either pull the product from the shelf or pass it by and move on down the aisle.

Packaging can make or break a product’s success in a competitive market where every product is vying for the attention of the buyer. Because of this, companies need to incorporate the following aspects into their packaging strategy:

Think “out of the box” when designing your package!

While square and rectangle-shaped boxes are the norm, maybe YOUR product can be packaged differently?

For example, Nike recently launched their new line of Nike Air shoes, showcasing the shoe simply in a plastic bag of air. Another option is to stay with the regular square or rectangular boxing but opt for unique printing using colors to attract your audience.

Think about the “sensory experience” you want your customer to have.

Design your packaging with the customer in mind.

What sensory experience within the brain do you want your customer to experience while unpacking your product? (for example, use more green for natural and organic products, white and black to create a minimalist and mysterious effect).

Consider special affects

Special die cut, foil stamping, embossing and UV coating all add a more luxurious feel to the product without causing any extra effort and cost.

Packaging Inserts

Surprise customers with a promotional insert such as a personalized thank you note to create a feeling of goodwill. Consider package dividers to help lay out your product neatly and avoid damage.

Service

Use your packaging to provide all necessary product details and support/contact information. Exceptional customer service should be the first and foremost desire of any business.

By ensuring that the customer is provided clear instructions in the packaging about the product, you are setting them up for an exciting and positive experience. You are making it easier for them to love the packaging and the product even more.

At Midwest Graphics, we have lots of ideas to help you design the perfect packaging for your product. Whether it’s unique die cutting, UV coating, or digital printing with a splash of bold colors, our in-house design team is ready to assist you.  

 

 

Digital Printing

The four critical points to consider when designing your POP displays!

At Midwest Graphics, our in-house graphics design team is experienced in creating eye-catching display and point of purchase (POP) products. Working closely with the customer, we are committed to designing a display that is so attractive it instantly becomes a revenue machine, silently working to move product off the shelf and into the customer’s shopping cart as they head to the check out.

We know how effective a custom point-of-purchase display and signage can be in influencing buyer decisions and increase sales. That’s why we handle every step along the way.

From your first call to our design team, we’ll work quickly to create the perfect display you want, handling everything from prototypes and mock-ups to production, assembly, packing and drop-shipping the displays for you.

An article by Allegra Marketing highlighted four “musts” when considering the use of POP displays:  They are as follows:

  1. Location, location, location

Like any good Realtor knows, location is KING. End-of-aisle, floor stands, cardboard sidekick and power wing displays are effective in making the display stand out and get noticed.

  1. Creative design

Bright colors are needed to contrast against the surroundings. First impressions are everything, as consumers make 90% of their purchasing decisions based on visual appearance alone!

  1. Relevancy

Grab the consumer with a catchy offer, special event or holiday promotion. A relevant message makes the buyer feel the offer is personal and attractive.

  1. The message should be direct and to-the-point

Studies show any display only has .9 seconds to convince the consumer to look at it. The magnet drawing them in will be smart copy that is direct, clear and persuasive enough to create a quick understanding by the buyer.

At Midwest Graphics, we know how to make fantastic POP displays! With our ability to print in full four-color directly to your corrugated material, your next display will be sturdy, colorful and sure to stand out from the pack.

If you need help creating a plan for your custom point-of-purchase displays, give us a call to put our graphics design wizards to work for you!

 

 

 

Digital Printing

Options Determine the Cost of a Point Of Purchase Display

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Manufacturers know the value of a great Point of Purchase (POP) display. The savvy ones know it’s one of the best investments of their marketing dollars that they can make. These displays allow them to dramatically increase the impact of their product at the moment it counts most—at purchase time.

 

“But, what is the cost for a great POP,” you might ask?

The usage will affect the price.  Is the display temporary and used for only days or a few weeks? Or, is it meant to last for months?

Temporary Corrugate POP displays are the least expensive

The most common displays are made of corrugate.  Commonly found at grocery stores, they include free standing floor, shelf and counter displays. They are also popular at big box stores at the end of the aisles.

Digital printing capabilities keeps costs down.

With Midwest Graphics digital printers, large sheets of corrugate can be printed and cut without the need for printing plates and mechanical die cut plates. In addition, full color can be used to create exciting, eye-catching graphics.

But the biggest cost savings factors are that small quantities can be printed in a very short time.  Once the die line and artwork is approved, displays can be printed in as few as 7 business days.

Pricing is based on the square foot it takes to produce your display and pass through the press. So, size of the display ultimately determines price. Also, customized POP sizing uniquely designed to fit a product could affect pricing.

POP displays designed to last a year or longer cost more

As you might expect, long term displays need to be constructed out of material that can last. Usually they are made from plastics, acrylic and even metals. With these type of displays and the printing process needed for each, the cost will rise dramatically. These displays are considered permanent and meant to last up to 3 years.

If you are thinking about a POP display for your product, give us a call. Midwest Graphics has in-house designers ready to help you create you next POP display. Using our four-color printing directly onto your corrugated material, we guarantee it to be sturdy, colorful and sure to stand out from the pack.