Package design CAN affect a customer’s decision whether to buy your product or not
Did you know that there is real value in your packaging design? It can be the deciding factor that sways a customer to buy your product. Think about it…if the product isn’t packaged in an eye-catching way, it may never even attract their attention.
Thoughts on why the design of your package matters
People are busy and they make their buying choices quickly. In fact, studies show you have only about 7 seconds to make a good first impression with your product. Remarkably, in that span of time they can size up the merits of the product and decide whether to buy it or not.
Your packaging is the advertisement that can make that meaningful connection during those critical seconds. When done correctly, packaging can make your product get noticed and stand out among the competitive clutter on the shelf.
The old adage “the customer is always right” applies to packaging.
Consumers care about packaging.
Surveys say 74% of them feel packaging labels that communicate transparently and honestly about the product’s ingredients builds trust.
Seventy-seven percent of the same group also said that packaging that uses materials designed to keep them safe builds trust.
And 76% trust brands packaged with labeling stating they use high-quality materials and ingredients.
The take away is simple…if packaging is this important to consumers, then companies should incorporate strategic thought behind their packaging design into their marketing strategy.
Package design is a good investment
A well-designed package can promote the brand and voice of your product. Look no further that the design of the Coca-Cola bottle. For over the last 100+ years, its iconic shape has become one of the most recognizable packages in the world.
Like the Coke bottle, packaging for your brand needs to be easy to relate to, easy to identify, and easy to recognize when in a hurry.
How can Midwest Graphics help you design the perfect package?
From conceptualization to proofing, Midwest’s in-house design team can help you create the packaging materials that will make your product stand out and get noticed.
We’re experts at the design and printing of all types of packaging. Make us part of your strategic marketing team and let us help you arrive at a packaging solution you and your customers will love.