Think you can’t afford a POP display? Think again!

At Midwest Graphics, our in-house design team talks to companies  daily about the best ways to package and display their products in retail. While the client may be thinking about using POP (point of purchase) displays to showcase and sell the product, they may be reluctant because of budgetary concerns. They just don’t feel the numbers add up to warrant the expense associated with the POP.

From our experience, the question the client should really be asking themselves is whether their avoidance of using POP displays are causing them to lose sales and, if so, how much?

POP’s boost sales

 Marketing statistics show POP’s have been proven to dramatically boost product sales. An average boost is in the range of 20%! And, POP displays don’t have to cost an arm and a leg.

 POP costs can be minimal

POP costs can be controlled in a variety of ways. Ordering the displays well in advance and in bulk can help.  Also, the costs of the material used in the POP display varies greatly, offering options for tight budgets. Choose from wood, metal, or cardboard. And, the quantity of POP’s ordered affects overall costs, with the per-unit price dropping as the quantity manufactured rises.

All information should be gathered before deciding on POP displays

At Midwest Graphics, we have many years of experience in designing POPs.  Our design team can accurately estimate your expense and take the guesswork out of the decision-making process.

In the final analysis, it’s all about placing your product within your customer’s view and letting the POP help sell it for you.

 

Any POP is going to be cheaper than placing ads on television! And, POP’s help in selling the product in that critical first 4 seconds of viewing. That’s the time most buyers take in deciding whether to pick up your product or pass it by!

At Midwest Graphics, our design team will help you design a POP display within your budget. Then, watch your product get the attention it deserves and watch your brand grow!

Our eight tips for designing a great package!

At Midwest Graphics, we have our own design group dedicated to assisting our clients in the development of the perfect packaging for their products. With knowledge accumulated over many years in the printing business, these designers follow tried and true rules to achieve the best packaging to drive business and meet the client’s needs.

Simply put, great packaging design is the result of following certain guidelines.  We offer the following tips:

  1. Know your audience

You HAVE to know who you will be selling to, before any packaging design can take place. If your product is being sold primarily to teenagers, the design will probably be different from a product sold to men who are 55+ do-it-yourselfers.

  1. Zero in on benefits

While features of a product can be mentioned in the packaging design, it is the benefits that resonate with buyers. Highlight these prominently.

  1. Two ideas are better than one

The design options for packaging should include multiple choices. Show them to prospective buyers and get their opinion as to which is most appealing.

  1. Balance package design against the cost of your product

The last thing you want to do is overspend on packaging design relative to cost of the product. You should strive for a design that stands out, but the shape and size has to be easily displayed on shelves.

 5. Pay attention to what the competition is doing

Know what competitive products will be displayed alongside of your product. What is the shape and size of their packaging? You can then design your package to fit in, yet stand out.

  1. Pay attention to your other family of products

If the design is for a product that is part of an additional line of products, maintain a consistency in branding and color schemes and possibly even copy.

  1. Understand the shopper experience you desire

Do you want your customer to be able to touch your product, or is it going to be sealed? If a tactile experience is desired, a die cut window in the package may be appropriate.

  1. Realize your package is your billboard

Regardless of the size of the package, focus on strong selling copy mentioning features and benefits. Photos are also a great way to tell a story, build a brand and create a mood.

At Midwest Graphics, we have lots of ideas for designing that perfect packaging.