Manufacturers know the value of a great Point of Purchase (POP) display. The savvy ones know it’s one of the best investments of their marketing dollars that they can make. These displays allow them to dramatically increase the impact of their product at the moment it counts most—at purchase time.
“But, what is the cost for a great POP,” you might ask?
The usage will affect the price. Is the display temporary and used for only days or a few weeks? Or, is it meant to last for months?
Temporary Corrugate POP displays are the least expensive
The most common displays are made of corrugate. Commonly found at grocery stores, they include free standing floor, shelf and counter displays. They are also popular at big box stores at the end of the aisles.
Digital printing capabilities keeps costs down.
With Midwest Graphics digital printers, large sheets of corrugate can be printed and cut without the need for printing plates and mechanical die cut plates. In addition, full color can be used to create exciting, eye-catching graphics.
But the biggest cost savings factors are that small quantities can be printed in a very short time. Once the die line and artwork is approved, displays can be printed in as few as 7 business days.
Pricing is based on the square foot it takes to produce your display and pass through the press. So, size of the display ultimately determines price. Also, customized POP sizing uniquely designed to fit a product could affect pricing.
POP displays designed to last a year or longer cost more
As you might expect, long term displays need to be constructed out of material that can last. Usually they are made from plastics, acrylic and even metals. With these type of displays and the printing process needed for each, the cost will rise dramatically. These displays are considered permanent and meant to last up to 3 years.
If you are thinking about a POP display for your product, give us a call. Midwest Graphics has in-house designers ready to help you create you next POP display. Using our four-color printing directly onto your corrugated material, we guarantee it to be sturdy, colorful and sure to stand out from the pack.
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