The old expression “you can’t judge a book by its cover” isn’t really true when it comes to packaging. The truth is, packaging design matters more than you might think. It’s the first thing a buyer sees. It can make or break that first impression and convey the trust needed to consummate the sale.
The right packaging can tell a customer “this is exactly what I need!”
Great packaging can be the silent salesperson constantly at work to convince customers that the product they just glanced at is exactly what they need. Regardless of being surrounded by competitive products, the right packaging can convey a clear message that gives the customer the information they need so they can make a quick decision. It can make your product stand head and shoulders above the rest on the shelf. The right packaging confirms a successful marketing approach that results in selling more units and leading to a long and profitable product life in the retail world.
Packaging should always tell your product’s story.
The real power of great packaging lies in its ability to provide a connection to customers. After all, humans desire connecting and communicating with others. We thrive on it. In choosing a packaging design, it’s important to recognize this need for connection and that you are dealing with people.
Packaging design is the medium through which you can connect with customers and tell your product’s story. Using text and images, you can tell your customers WHY your company came to be, WHAT needs your product fulfills and HOW it can benefit the customer. The message is ultimately about explaining the value proposition – how the product will add value to their lives. The right text and design will go a long way towards making the product well-received by your target audience.
Midwest Graphics has in-house design professionals that can take your packaging ideas from conceptualization to proofing. We take the guesswork out of what the finished design will look like by providing you a 3D PDF modeling of your carton before sending to print. You will know how the design will look as an individual unit and in bulk shipments.