Category Archives: Displays

Digital Printing, Displays, Packaging

DIGITAL PRINTING – Opening a World of Customized Options in Packaging.

We all know that computer technology has affected just about everything we do.  It’s hard to think of any facet of society that hasn’t been changed by computers and its tethered partner, the internet. This is certainly true in printing, where offset printing is increasingly giving way to the flexibility and convenience of digital printing.

Digital printing fits today’s multichannel marketing approach 

Businesses today can no longer depend on face-to-face customer interaction with their in-store product(s). Computers and smart phones have opened multiple channels.  These channels allow consumers to view products and make buying decisions with just one quick look.  The packaging and displays have to tell a story fast.

Increasingly, the first contact a buyer has with a product is online. This virtual contact is often quick, so it’s critical the right content is used to package the product in an attractive, attention-grabbing way. A business should strategize about which elements they want to stand out in the product’s online packaging. As important as the packaging is to a product’s brick-and-mortar location, it’s  important that the online images similarly package the product in an attractive way.

Digital printing allows for personalized packaging.

By leveraging the data already available on its customers, a business can use digital printing to their advantage by personalizing their packaging. Perhaps the business could promote a loyalty program and offer coupons as inserts in their packaging within a geographical area. If the campaign isn’t working, digital printing offers the flexibility to make campaign changes easily and quickly.

Digital printing allows you to match the packaging to the location.

Digital printing can personalize the packaging to best-fit the location where the product is being sold. For example, if the product is sold in traditional grab-and-go locations such as convenience stores or mall kiosks, digital printing allows the flexibility to package the product using bold, attention-grabbing design.

More detailed information in the packaging can be printed for those locations such as department stores where leisure shoppers may appreciate a closer examination of the packaging.

In summary, digital printing allows a business the flexibility to customize one packaging for online presentation and another packaging for buyers examining the product face-to-face in a store. This form of printing also allows for aligning the packaging to a geographic location.

Midwest Graphics is a leader in the direct digital printing and design  services for the packaging industry. While digital printing is relatively new, we have over a century of experience in printing and graphics. From conception to production, the Midwest team can help bring your product packaging and displays to life with the flexibility and cost-savings you want.

 

 

 

Displays

Three rules to follow when designing a SHOW-STOPPING POP DISPLAY

First impressions are powerful. 

Humans are somewhat fickle animals. Most of us have a tendency to quickly judge what we see as being attractive, mundane, or even repulsive.

We can’t help it!

Behavioral scientists tell us that we are subconsciously readily attracted to certain colors over others. And, that our minds process visual information instantly. This means there are subtle, but instant, emotions at play with shoppers as they walk down an aisle and spot a POP display that speaks to them.

For this reason, it’s important that companies design their POP displays with all the bells and whistles necessary to instantly engage, inform, and persuade their target consumer. While that requires some soul searching and creative finesse, our designers at Midwest Graphics can help. With years of experience in designing eye-catching POP displays, we have a pretty good understanding of what works and what doesn’t.

Here’s three basic rules to follow when designing a display:

1. The POP should stop them in their tracks!

 Any POP display must have a WOW factor that makes the busy shopper want to stop and look. It simply must have magnetic appeal. This is where the right signage and design will help set the display apart from the surrounding clutter while adding ambiance to the consumer’s shopping experience.

2. The POP can be LOW COST while ENGAGING.

Making your POP display unique doesn’t necessarily mean it has to be expensive. Midwest Graphics offers many material options at different price points for designing attractive displays. There are many ways to design a great POP at a reasonable cost that will result in a show-stopping, captivating display. As a B2B or B2C designer, we can help you develop a display that will catch your customers’ attention and increase sales while staying within your budget.

3. The POP must SHOUT an impactful story.

Any POP display must draw in the customer quickly. Using branding tenants such as your logo and the right color palette, you should display your product in such a way that it propels buyers to pick it up and examine it. While you may not always have control over where the POP display is placed by a retailer, strive for the gold location of aisle end caps. Impactful displays require smart graphics and copy that simply, but effectively, explain how the product will solve a problem or will satisfy a need of the buyer.

Midwest Graphics in-house designers have years of experience designing custom POP displays.  We handle everything from prototypes and mock-ups to production, assembly, packing and drop-shipments.

 

 

 

 

Displays

Think you can’t afford a POP display? Think again!

At Midwest Graphics, our in-house design team talks to companies  daily about the best ways to package and display their products in retail. While the client may be thinking about using POP (point of purchase) displays to showcase and sell the product, they may be reluctant because of budgetary concerns. They just don’t feel the numbers add up to warrant the expense associated with the POP.

From our experience, the question the client should really be asking themselves is whether their avoidance of using POP displays are causing them to lose sales and, if so, how much?

POP’s boost sales

 Marketing statistics show POP’s have been proven to dramatically boost product sales. An average boost is in the range of 20%! And, POP displays don’t have to cost an arm and a leg.

 POP costs can be minimal

POP costs can be controlled in a variety of ways. Ordering the displays well in advance and in bulk can help.  Also, the costs of the material used in the POP display varies greatly, offering options for tight budgets. Choose from wood, metal, or cardboard. And, the quantity of POP’s ordered affects overall costs, with the per-unit price dropping as the quantity manufactured rises.

All information should be gathered before deciding on POP displays

At Midwest Graphics, we have many years of experience in designing POPs.  Our design team can accurately estimate your expense and take the guesswork out of the decision-making process.

In the final analysis, it’s all about placing your product within your customer’s view and letting the POP help sell it for you.

 

Any POP is going to be cheaper than placing ads on television! And, POP’s help in selling the product in that critical first 4 seconds of viewing. That’s the time most buyers take in deciding whether to pick up your product or pass it by!

At Midwest Graphics, our design team will help you design a POP display within your budget. Then, watch your product get the attention it deserves and watch your brand grow!

Displays

The Wizardry of POP displays – The right one can increase sales 60% or more!

If you’re a manufacturer of products sold through retail channels, you know the challenges you face getting your product noticed over the competition. One only has to survey the retail landscape to realize what a daunting task it can be!

Consumers experience sensory overload as they walk the aisles of their favorite store, bombarded with product advertisements seeking to be noticed

And, why not? 

 Seth Godin, best-selling author and marketing guru summed it up this way – Marketing is a contest for people’s attention.

So, what’s a good way to get your product noticed? Midwest Graphics has the perfect answer –  an attractive POP display.  A well-fashioned, strategically-placed POP display can rocket the sales of even the most mundane of products.

 Types of POP displays could include the following:

  •  DUMPS- proving SIZE DOES MATTER!

 Large floor displays, often called dumps, have been shown to increase sales by as much as 64-fold over the same item sold on the shelf. But, the downside is that these large displays may come with a large set-up placement fee and the store may ask for an additional “discount” in pricing. Also, stores usually will only allow such displays to stay up for a short time period.

  • POSTERS- they are ok, but…

Posters can pull in customers to buy, particularly if the product is something they already have knowledge of. However, many retailers will throw they away and not use them.

  • SHELF TALKERS

Shelf talkers are signs that appear alongside a given item on the shelf. They are inexpensive and can grab a consumer’s attention.

  • COUNTER DISPLAYS- they can be the sweet-spot in POP displays for smaller companies!

 Counter displays have advantages over large floor displays. Retailers are more likely to set them up and they will keep them up longer. Design your counter display as a pre-pack to be its own shipper. The product itself is inside the display, and the retailer only has to place the display on the shelf with the product already showing inside.

At Midwest Graphics, our design team will design whatever POP display you desire.

Working in-house, we can create a prototype, production mock-up, and then produce, assemble, pack and drop-ship your displays. With full four-color printing directly to your corrugated material, your POP will be sturdy, colorful and sure to stand out from the pack.

Call us and let’s talk about ways to make YOUR product “win the contest for people’s attention!”