If you’re a manufacturer of products sold through retail channels, you know the challenges you face getting your product noticed over the competition. One only has to survey the retail landscape to realize what a daunting task it can be!
Consumers experience sensory overload as they walk the aisles of their favorite store, bombarded with product advertisements seeking to be noticed
And, why not?
Seth Godin, best-selling author and marketing guru summed it up this way – Marketing is a contest for people’s attention.
So, what’s a good way to get your product noticed? Midwest Graphics has the perfect answer – an attractive POP display. A well-fashioned, strategically-placed POP display can rocket the sales of even the most mundane of products.
Types of POP displays could include the following:
- DUMPS- proving SIZE DOES MATTER!
Large floor displays, often called dumps, have been shown to increase sales by as much as 64-fold over the same item sold on the shelf. But, the downside is that these large displays may come with a large set-up placement fee and the store may ask for an additional “discount” in pricing. Also, stores usually will only allow such displays to stay up for a short time period.
- POSTERS- they are ok, but…
Posters can pull in customers to buy, particularly if the product is something they already have knowledge of. However, many retailers will throw they away and not use them.
- SHELF TALKERS
Shelf talkers are signs that appear alongside a given item on the shelf. They are inexpensive and can grab a consumer’s attention.
- COUNTER DISPLAYS- they can be the sweet-spot in POP displays for smaller companies!
Counter displays have advantages over large floor displays. Retailers are more likely to set them up and they will keep them up longer. Design your counter display as a pre-pack to be its own shipper. The product itself is inside the display, and the retailer only has to place the display on the shelf with the product already showing inside.
At Midwest Graphics, our design team will design whatever POP display you desire.
Working in-house, we can create a prototype, production mock-up, and then produce, assemble, pack and drop-ship your displays. With full four-color printing directly to your corrugated material, your POP will be sturdy, colorful and sure to stand out from the pack.
Call us and let’s talk about ways to make YOUR product “win the contest for people’s attention!”