Category Archives: Packaging

The Secrets of Successful Packaging Design – it starts with a good Design Team

When it comes to packaging a product, the design is critical.  After all, unless your package stands out with a unique color, size, or copy, it is going to struggle for recognition sitting on a crowded shelf along-side all those competitive products.

The smart businesses know that a great package design can help in selling the product. At Midwest Graphics, our clients appreciate the value our in-house design team brings to the table in assisting them in creating a great package design.

Recently, a national manufacturer of kitchen and bathroom products visited our plant.  They viewed our in-house design team (along with other factors like quick turn around and competitive costs) as a real asset in their decision to use our packaging services.

We know great packaging design is simply following some basic rules. We list some below:

  • Knowing your customer is key!

Who is your customer? All packaging design is geared to first understanding who you are marketing to.

  •  Remember, benefits are more important than features

Focus on the benefits, not the features. Customers want to know “what’s in it for me?” when making their buying decision.

  • Develop a couple prototypes of packaging designs

If you think one design is good, perhaps another idea is better. Set two or more prototypes side-by-side to compare.

  • Price points are important

If the product is priced inexpensive, don’t needlessly escalate costs with an over-priced packaging.

  • Take a look at what your competition is doing

Your packaging needs to stand out while displayed along-side competitive products on the shelf

  • Know your USP?

Identify your product’s unique selling proposition and find a way to communicate that message in your packaging.

  • Remember, brand consistency is important

If you have multiple products, maintain a consistent brand image in the packaging so all your products create similar visual affect.

  •  Decide how you want the customer to interact with your product

Do you want your customer to be able to touch your product? If so, either displaying one of the products outside of the package or a die cut window may be appropriate.

The design team at Midwest Graphics is ready to help you design packaging that will motivate customers to buy. From conceptualization to proofing, they can work with you every step of the way in development of all packaging materials for your company.

 

 

 

 

Creative Packaging Sells: Don’t be afraid to stand out!

You’ve likely heard the expression “first impressions are everything!” Another saying, from the reverse perspective but just as popular, is “don’t judge a book by its cover.”

At Midwest Graphics, we think both sayings apply to any business engaged in selling products through retailers. While the name of the product and the copy are important, the design of the package is crucial to its success.

Avoid the mundane in your product packaging!

 Businesses often resort to standard-shaped packaging for their products. There are two reasons for this. First, it affords a lower die cost and associated design time. Secondly, businesses think that by sticking with a standard design, the product packaging can be run along with other product runs to achieve greater economies of scale.

But these views are shortsighted if you consider consumer buying habits. Think about your own habits when shopping.  When you walk around a store, it’s the odd-shaped packages that stand out and get your attention.

 Packaging should make you product POP!

 Retail shelves are crowded with product. So, make yours stand out from the crowd through unique packaging. If your product is uniquely packaged by size and color it will stand out. The buyer is more likely to pick it up and buy it.

Is it time to get another perspective on your packaging?

It’s hard for some businesses to know whether their packaging is good or not. They may have been packaging a product the same way for years. They may be too close to the product to even know if their packaging is stale or not.

That’s where Midwest Graphics can help.

Our in-house design team is experienced in working with clients to develop eye-catching artistic and structural package designs geared to make products stand out from the pack. And, we can take the guesswork out of the process by providing 3D PDF modeling of your carton to give you an idea of how the design will look as an individual unit and in bulk shipments.

Yes, “first impressions ARE everything” when it comes to packaging.

If you think your packaging approach needs sprucing up, give us a call. Our design team will go to work on creating new packaging focused on making your product get the recognition it deserves!