We’ve said it before, but it bears repeating…the packaging of a product plays a critical role in the customer being attracted to the product!
Various studies have shown that packaging accounts for about 70% of initial first impressions. And it’s in those first few seconds that the decision is made to either pull the product from the shelf or pass it by and move on down the aisle.
Packaging can make or break a product’s success in a competitive market where every product is vying for the attention of the buyer. Because of this, companies need to incorporate the following aspects into their packaging strategy:
Think “out of the box” when designing your package!
While square and rectangle-shaped boxes are the norm, maybe YOUR product can be packaged differently?
For example, Nike recently launched their new line of Nike Air shoes, showcasing the shoe simply in a plastic bag of air. Another option is to stay with the regular square or rectangular boxing but opt for unique printing using colors to attract your audience.
Think about the “sensory experience” you want your customer to have.
Design your packaging with the customer in mind.
What sensory experience within the brain do you want your customer to experience while unpacking your product? (for example, use more green for natural and organic products, white and black to create a minimalist and mysterious effect).
Consider special affects
Special die cut, foil stamping, embossing and UV coating all add a more luxurious feel to the product without causing any extra effort and cost.
Surprise customers with a promotional insert such as a personalized thank you note to create a feeling of goodwill. Consider package dividers to help lay out your product neatly and avoid damage.
Use your packaging to provide all necessary product details and support/contact information. Exceptional customer service should be the first and foremost desire of any business.
By ensuring that the customer is provided clear instructions in the packaging about the product, you are setting them up for an exciting and positive experience. You are making it easier for them to love the packaging and the product even more.
At Midwest Graphics, we have lots of ideas to help you design the perfect packaging for your product. Whether it’s unique die cutting, UV coating, or digital printing with a splash of bold colors, our in-house design team is ready to assist you.