Tag Archives: Digital

The Advantages of Digital Printing

Having been in business for almost 30 years, Midwest Graphics has seen the growth in popularity of digital printing. Before the advent of computers, the only printing done on a large scale was called offset printing. Still used extensively, offset printing involves a plate on which the material to be printed is engraved, which is transferred with ink onto a rubber blanket, then to the material on which it is printed.

Digital printing, on the other hand, skips the use of plates entirely, as the printing is done directly onto the material. While offset printing is known to produce higher quality than digital printing, it’s higher initial set-up costs require really large print runs for it to be the most cost-effective option.

That’s where digital printing comes in, and here are its advantages:

  • It’s a “greener” way to print

Since digital printing bypasses the need for the plates, chemicals and extra materials associated with offset printing, it is a more environmentally-friendly way to print.  You are printing directly onto the material.

  • It’s quick and efficient

Not having pre-press procedures or plates means the set-up time is less and you can get your printing done quicker

  • The costs and set-up fees can be less

Because there are no costs associated with creating plates, digital printing can save you money. As stated, this is especially true for small, multiple batch printing. However, with large print runs, offset printing is usually a better option for a lower overall cost per unit.

  • Customization is easy

Offset printing involves printing the plate’s content onto the printing material. As such, the content cannot be changed without changing the plates. Digital printing allows for customization of each print unit without too much hassle. For example, a name or word can be changed for each printing to personalize that piece.

  • Digital printing is accurate

Digital printing allows for easy “tweaking” of colors and their properties to get the exact tone desired.

Midwest Graphics uses the best equipment in the industry for digital printing. This includes three full 4×8 Flatbed printers, two digital control cut tables, roll lamination – both PSA and Thermal, Liquid UV Coating up to 60 inches wide. In short, our equipment allows us to handle nearly any type of project from start to finish.

Give us a call to discuss your next digital printing job.

 

 

 

 

 

 

 

 

 

Cardboard versus Corrugated – there ARE distinct differences

At Midwest Graphics, we pride ourselves in being able to print directly to various substrates.  While corrugated is the most commonly requested substrate, many other options are available and used by our customers. This could include substrates like PVC, Transilwrap, Foam Corr, Tile, Magnetic, Mylar/Acetate and Acrylic among others.

While corrugated is the most popularly-used substrate, there is a tendency for people to confuse corrugated with cardboard.  Many people will use the two terms interchangeably, thinking they are referring to the same thing.  That’s simply not true.

So, what is the difference between corrugated and cardboard?

While it’s common for people to refer to corrugated and cardboard interchangeably as “paper packing material”, any professional in the packing industry will tell you there are distinct differences.

Cardboard typically refers to a thick paper stock or heavy paper-pulp This could apply to the material used to make greeting cards or playing cards, for example. It could also apply to the thin cardboard that is used to manufacture cereal boxes.

The secret to corrugated strength lies in its fluted center.

Corrugated is made up of three layers of paper that includes an inside liner, an outside liner, and fluting with a ruffled shape, which runs in between the two. This substantially increases the durability, alleviating the worry that your products will be damaged during shipping.

Some of the characteristics that makes corrugated so attractive as a packing medium include:

  • Durability
  • Lightweight with a high strength-to-weight ratio
  • Provides for greater product protection
  • Cost-effective
  • Environmentally friendly

Any manufacturer desires to minimize the risk of damage when shipping their product. Corrugated is always the right choice over cardboard when seeking to reduce the possibility of damage during shipping. Corrugated sheets formed into boxes are ideal because they are very strong and durable, and are easily recycled.

At Midwest Graphics, we can print onto corrugated flat substrate up to 1 3/8” thick. Give us a call for your next printing need.