Its growth can be attributed to the many benefits it offers customers.
For those of us engaged in the business of printing, 1993 was a pivotal year. That was the year digital printing was launched.
Since its inception, this form of printing has rocketed in popularity and is expected to grow 17% compounded annually through 2020. This growth is largely because digital printing uniquely meets marketers demands for new, efficient ways to communicate with customers.
Benefits associated with digital printing
It’s a GREEN process –
Being “green” and environment-friendly is increasingly important to both companies and consumers. If you have to print, digital is much eco-friendlier than the conventional printing.
There are no pre-press stages between the digital document file and the final print, so there is no need for film plates or photo chemicals.
In printing, there is often a rush to get the printing done on-time.
Digital offers quicker response time due to its minimal press setup. This is because traditional plates and film are redundant so the press make-ready process is eliminated. With fewer steps and people involved in the printing process, the printing can be done quicker.
Cost effective –
Companies are always looking to cut marketing costs. Digital printing offers a budget-friendly printing option. Because of its flexibility, digital printing doesn’t have the quotas or minimum orders associated with conventional printing processes. This translates into the company being able to have only the exact amount printed that they need.
Short runs –
Many companies appreciated the ability to have short-to-medium runs of printing done. Once entered into a computer, digital data is easily stored and updated. Future runs and any needed changes can be made prior to the next printing. There is no need to bulk stock and no need to dump out of date stock.
Midwest Graphics understands your digital printing needs
At Midwest, we consider digital printing a way to deliver printing “the way you want it!”. We have the best equipment, including Xerox, Adobe, Apple and more for any digital printing need.
With the ability to digitally print your design directly onto your chosen packaging substrate on-site, we can quickly and efficiently run any size print job you need. Our designers are ready to help you with your next printing need.